Rotterdam Central District worldwide first ‘beaconized’ city district

Rotterdam Central District worldwide first ‘beaconized’ city district

Whereas NYC experiments with in-store iBeacons™ and London recently started a retail pilot in Regentstreet, the public-private partnership (of the municipality, developers, owners and tenants) are installing iBeacons throughout the whole city district. This is worldwide the largest iBeacon™ project and it’s set open for developers!

Online agency Mangrove developed a launching app for Rotterdam Central District (RCD) with use of the marketing suite of Dutch tech startup Notificare making interactive notifications on all mobile devices possible. The plug-in offers app developers an easy end-to-end iBeacon™ solution.

RCD president Hans de Jonge: “We chose to set the iBeacons™ open so developers can test their ideas on a large scale in the Rotterdam Central District. We also strongly believe iBeacons™ offer possibilities for non-retail. For instance for safety reasons. Checking in via mobile so we can pinpoint at a certain moment who is where in the building.”

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Not for publication:

Public Private Partnership RCD
Oscar de Grave
06 46 018 987
oscar@de-grave.nl

Technical info
Joris Bak - Mangrove
010 212 51 01
joris.bak@mangrove.com

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